Time for a New Logo? How to Discover the Perfect Graphic Designer
When potential clients tell me that they’re not sure how to choose a graphic designer I ask them to first think about the message that they want to convey with their graphics. The logo you design has to be something that conveys your full message whether it’s small enough to fit on the pocket of a t-shirt the side of an athletic shoe or the side of your van. There’s a lot more to knowing how to choose a graphic designer than simply choosing a caricature that you want to be your company spokesperson.
More and more business owners are coming to understand the importance of branding, using the success of the Nike ‘Swoosh’ as an example. Nike doesn’t even have to put their name on their products anymore. You know who they are just by seeing their ‘Swoosh’. Their logo tells you who they are and that they make shoes that help you compete. Budweiser branded their company with the Clydesdale horses. A Clydesdale horse automatically brings to mind Budweiser Beer and a taste of the Old World. So how did Nike and Budweiser come up with these wonderful images for branding their companies? And a better question would be, how do you choose a graphic designer if you’re not a multi-million dollar company?
First, you need to look for a Birmingham graphic design firm that is experienced in creating corporate logos that will be able to make a connection with people. The reason the FedEx logo is so successful is because someone understood how to make that mental connection and took the time to alter the font so that the E and the X would line up to create that inverse arrow. You want someone who can think along those same lines. You want to look for a designer who thinks like the FedEx designer. A good designer will not only understand your company’s mission statement, he’ll also be able to convey it with his graphics. How to choose a graphic designer requires much more than basic knowledge of Photoshop. A good graphic designer also understands a little bit about psychology and how to connect with people.
Graphic Design Career Tips : About Jobs in Computer Graphic Design
